Bing Social Search

Bing had some exciting news to share: an exclusive partnership with Facebook to make search more social. So we created content featuring influencers to show the importance of friends in decision making.

The content racked up more than 11 million video views, grew Bing's Facebook community by nearly 200k, and led to a 6% increase in traffic from Facebook to Bing.com. In fact, the videos did so well, Microsoft decided to air the video featuring music blogger/DJ Terry Urban on MTV during the VMA's.