Adopt-A-Runner

Let's be clear—I'm not an endurance athlete. But I have total respect for marathon runner. 26.2 miles is quite an accomplishment. That's why so many bystanders line the streets to cheer their loved ones on. But 70% of NYC Marathon runners are from out of town, and many don’t have friends or family to cheer for them. So to bring the spirit of “Live Mutual” to life, we helped develop a platform that paired out-o-town runners with locals on the sidelines, so they could get that personal boost they needed to make it to the finish line. Concept developed while freelance at Johannes Leonardo. Brought to life by the JL team, led by Nicole James and Kasia Canning.