Visa olympics
Everywhere isn’t always found on a map. It can be a state of mind, a goal achieved, or a dream come true. At the Sochi 2014 Olympic Winter Games, we inspired people in real-time all over the world to imagine their #everywhere, as we celebrated athletes achieving theirs.
The social campaign resulted in Visa being the most talk-about and shared brand of all sponsors throughout the Games and received honors from The Webby Awards, Shorty Awards, and The Mashies.
The case study:
Some of our favorite video content (originally on social):
Some of our favorite social posts (numbers from immediately after Sochi):
Some nice things people said about us:
